As part of our Color of the Year 2023 series, we explore the ORIGIN theme, a carefully crafted palette that focuses on grounding, connected, magical, authentic, and communal hues, taking inspiration from the natural, ancient, and cosmic.
Consumers are increasingly captivated by the beauty of the natural world, seeking a sense of wonder, safety, and a desire to explore unfamiliar territories. The ORIGIN theme embodies this yearning and expands on the Naturalism trend and the concept of biophilia, moving beyond the emphasis on plants and greenery to a deeper connection with the earth itself.
The Nature design direction emphasizes an aesthetic approach where nature determines architectural lines and boundaries. This direction is rooted in raw, collective, crafted, and biocentric principles, showcasing a seamless integration of the built and natural environments.
Blending brutalism and nature, the Ancient design direction evokes a sense of protection while feeling ancient or other-worldly. This design spirit embraces archaic, artifact, brutalist, cultural, and legacy elements, creating a unique atmosphere that combines the old with the new.
Inspired by our growing interest in the cosmic exploration of natural environments, the Cosmic design direction is characterized by galactic, eternal, magical, enchanted, and atmospheric elements. It highlights the enchanting beauty of the our natural world and the universe we’re curious about.
Embracing the ORIGIN theme in design is an invitation to dive deep into our connection with the natural world and explore the magic it has to offer. By intertwining the built environment with nature, we create spaces that remind us of our roots and foster a sense of belonging. As we continue to evolve our relationship with the environment, the ORIGIN theme paves the way for a more harmonious, authentic, and connected future. Let the earthy and cosmic hues of this palette inspire you to create spaces that celebrate our planet and its infinite wonders.
