Global Design & Colour Expertise

PPG’s Colour Trends: Researched globally, shared locally

Inspired by trends from across the globe, explore our design themes and bring the beauty of colour to life.

Selecting the Colour of the Year is a meticulous process that involves a deep dive into current societal and environmental influences, cultural shifts and emerging design trends.

There is a uniqueness to PPG’s forecasting expertise in that we identify colour directions for more surfaces than any company in the world. Each year, our colour experts, from a cross section of industries around the world, meet to discuss the most influential factors shaping colour and design trends. The result is a colour trend forecast that is unmatched in scope and expertise in the paint and coatings industry.

As we look ahead to 2024, it’s evident that the world is on the brink of a significant transformation. At this year’s colour workshop, our colour experts found that consumers are becoming less limited in their sense of self-identities and reliant on tradition and conformity; they are unleashing their creative potential, which is leading to an explosion of new ideas; and they are uncovering new possibilities through their intertwining worlds – environmental, digital and social.

From a colour perspective, these sentiments are cultivating a fondness for calming, soothing colors that set the tone for introspection, emotional well-being and personal development.

The 2021 Color Trends workshop was held in January 2020 prior to the COVID-19 pandemic.

View the 2024 Colour & Trends Guide

2024 Colour of the Year


A fresh, warm, honey beige hue with a light airy vibe, Limitless complements both warm and cool tones and pairs nicely with palettes of whites, soft pastels, earthy neutrals, de-saturated jewel tones and bold floral hues. It also works well with a variety of metal finishes including black, bronze, brass and polished silver. Depending on the application, it’s strong enough to stand as a leading, primary color, yet has the essence of a neutral to serve in a supporting role.

2024 Paint Colour Trends

We are entering a new era of explosive creativity and change. This next decade will see unprecedented shifts in the way we work, communicate, take care of our health, build and navigate our environments, explore digital worlds, create and design, and even how we share our own identities with the world.


Calming, soothing and softening tints and tones are offset by warmed earthen and cooling twilight shades. Volume I is about checking out of the world at large, and tuning elsewhere.


A generous range of earthy and natural greens pair with a bouquet of warm and floral hues – further energized by vivacious blues and kept in balance by dark neutrals. Volume II is all about transforming the world at large into a place of wonder and awe.


Referencing popular hues from the Baroque, Renaissance, Art Deco and Pop Art periods, this palette combines the best of the best. Volume III is all about defying and reinventing the world at large.

Which trend story resonates with you?

Our trends are never just about one colour.  Each trend story has its own narrative and personality – just like you. Find out which palette best matches your style by clicking on the button below and taking our 2024 trend story quiz.