PPG’s Colour Trends: Researched globally, shared locally

Inspired by trends from across the globe, explore our design themes and bring the beauty of colour to life.

Selecting the Colour of the Year is a meticulous process that involves a deep dive into current societal and environmental influences, cultural shifts and emerging design trends.

There is a uniqueness to PPG’s forecasting expertise in that we identify colour directions for more surfaces than any company in the world. Each year, our colour experts, from a cross section of industries around the world, meet to discuss the most influential factors shaping colour and design trends. The result is a colour trend forecast that is unmatched in scope and expertise in the paint and coatings industry.

As we look ahead to 2024, it’s evident that the world is on the brink of a significant transformation. At this year’s colour workshop, our colour experts found that consumers are becoming less limited in their sense of self-identities and reliant on tradition and conformity; they are unleashing their creative potential, which is leading to an explosion of new ideas; and they are uncovering new possibilities through their intertwining worlds – environmental, digital and social.

From a colour perspective, these sentiments are cultivating a fondness for calming, soothing colors that set the tone for introspection, emotional well-being and personal development.